NEW VIDEO!! Kendrick Lamar – i

Kendrick Lamar is a force to be reckoned with. Hop Hop is still buzzing of his 2012 release good kid, m A.A. d city. Then there was the infamous control verse. He’s been popping up as a feature left and right. I don’t know about you all, but I’ve been fiendin’ for new K.Dot music. Last month, I got my hit when Kendrick released the lyric video for his new single i, a soulful track dedicated to loving one’s self even in the mist of adversity.

Welp, this week Kendrick released his video for ‘i.”. We see Kendrick as he travels through his native Compton (I presume) re-enforcing the 3 simple words that can change lives “I LOVE MYSELF.”

Shout out to a cameo from Mr. Biggs himself, Ron Isley, who is also featured towards the end of the song. The song itself samples the 1973 Isley Brothers’ hit “Who’s That Lady”.

Enjoy.

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